Investigating the Stigma Around Gift Cards
Why do we tend to feel 'lazy' when giving a gift card?
We have been investigating the stigma surrounding gift card giving.
Imagine this: it's been a hectic week at work, and you've completely forgotten about a loved one's upcoming birthday. With no time to spend hours at the mall, debating over whether they already own that kitchen gadget or figuring out their clothing size, what's your solution? You buy a gift card.
For many of us, this choice might feel lazy or impersonal, leaving us with a sense of guilt, as though we didn't put enough thought or effort into the gift. Some may even feel compelled to apologise, saying something like "Sorry, it's not much" as the recipient unwraps their card.
But, is that really such a bad thing?
Given the challenging times we are in, it's safe to say that most of us are prioritizing 'needs' over 'wants' when it comes to spending. A Prezzy Card offers the recipient the freedom to shop as they choose - whether it's for groceries, fuel, or other essentials. It provides a sense of relief, allowing them to use the gift in a way that aligns with what they need most.
You have chosen a gift with that special person in mind, and you are allowing them to shop as they please. In our opinion, there couldn't be a better gift!